Diwali 2025 Car Sales Boom Indian Automakers Lit Up Market
From Maruti to Tata and Hyundai — Indian car companies record massive sales during the Diwali 2025 Car Sales festive season.
Diwali 2025 Car Sales Boom Indian Automakers : During the 2025 festive period around Diwali (and the preceding Navratri), several Indian automobile manufacturers reported significant upticks in sales. While manufacturers do not always publish exact “Diwali-day only” numbers, the reported data for the 30-day window (Navratri → Diwali) and specific estimates give a strong picture of how many vehicles were sold and by whom. Below is a summary of the major figures and what they reveal.
Major companies & their festive-sales figures
Tata Motors (Passenger Vehicles)
Tata reported that during the ~30-day period from Navratri to Diwali 2025, it delivered over 1 lakh vehicles across cars and SUVs – marking a ~33% year-on-year increase.
Key highlights:
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The SUV models dominated: for example, the Tata Nexon contributed over ~38,000 units in that period (up ~73% Y-o-Y).
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The Tata Punch logged ~32,000 units (up ~29% Y-o-Y).
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Their electric-vehicle (EV) portfolio also sold over 10,000 units (up ~37%).
This means Tata was one of the standout achievers in the festive window, leveraging strong demand for SUVs and EVs.
Maruti Suzuki India Ltd.
Maruti published that during the festive bookings period they received around 4.5 lakh bookings, and retail sales of about 3.25 lakh units in that window.
Further, on the day of Dhanteras (a key auspicious delivery day before Diwali) they reportedly sold over ~51,000 units.
While the “3.25 lakh units” number spans the full festival season retail, it gives a scale of Maruti’s achievement in this period.
Hyundai Motor India Ltd.
Hyundai also saw strong growth: Retail sales reportedly rose ~30% Y-o-Y during the same festive window, averaging about 2,500 cars per day, with deliveries around ~14,000 units at one key point (Dhanteras) representing ~20% growth.
So while the absolute number is smaller than the two giants above, Hyundai’s growth rate was strong and consistent.
Context & underlying drivers
Why did this surge happen? Several factors combined:
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Improvements in consumer sentiment and stronger demand ahead of Diwali.
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Recent tax/GST reforms: For example, changes in GST rates led some buyers to consider earlier purchases.
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Manufacturers and dealers actively ramped up production/inventory and promotions to cater to the festive buying window.
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The effect of auspicious dates: Days like Dhanteras (just ahead of Diwali) often prompt many buyers to take delivery, as cultural belief favours purchases at certain “muhurat” or auspicious times. Maruti citing ~41,000-plus units on the day of Dhanteras underscores this.
What these numbers tell us Diwali 2025 Car Sales
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The period from Navratri to Diwali remains the key window for Indian passenger vehicle manufacturers — both for bookings and for deliveries.
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A “festive-season campaign” can move hundreds of thousands of units in a few weeks for the major players: e.g., Maruti ~3.25 lakh units, Tata over 1 lakh.
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Growth rates in this period were quite strong: for Tata ~33% Y-o-Y, for Hyundai ~20-30%, and for Maruti substantial bookings growth before deliveries.
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SUV and EV segments are increasingly significant in this mix (especially for Tata).
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Value-wise, given the volumes and the fact that average car prices are increasing, the revenue impact for these companies is meaningful.
A perspective on “which company sells how many cars on Diwali”
Strictly speaking, very few companies quote the exact number of cars sold on the exact day of Diwali. Instead, they report the 30-day window from Navratri to Diwali (or similar) and key delivery days like Dhanteras. Based on that:
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Tata reported over 100,000 vehicles during the 30-day festive window.
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Maruti reported ≈325,000 retail units during the same festive period (for its brand).
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Hyundai reported tens of thousands in deliveries during the key window (~14,000 at one point) with overall ~30% growth.
So if you are asking “which company sells how many” during Diwali, one could summarise:
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Maruti: Leading in terms of absolute numbers during the period (~3.25 lakh retail units)
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Tata: Also very strong, crossing 1 lakh in the window, with heavy tilt to SUVs and EVs
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Hyundai: Solid performer with strong growth though smaller volume compared to the two above
Caveats & what to watch Diwali 2025 Car Sales
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These numbers are for the window “Navratri to Diwali” or “festive period” and not strictly only the calendar date of Diwali.
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Manufacturer-announced numbers often speak of “deliveries” or “retail” – not identical to “bookings” or “registrations”.
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Even within that window, exact day-by-day breakdowns are rarely published comprehensively.
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Segment mix (entry, mid, premium) varies highly – a volume of 1 lakh units in one manufacturer may have a different average selling price than another.
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Knocks and fluctuations: While the festive season tends to deliver peaks, after-festival months may see slower demand; therefore, these sales bursts may partly be pulled forward in time by incentives or timing.
Why these kinds of bursts matter for the auto industry
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Inventory / production planning: Manufacturers and dealers make logistical efforts months ahead to ensure stock is available for the festive window.
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Revenue & margin impact: High volumes in short bursts can significantly shape quarterly financials.
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Model launches and variants: Many new models or special variants are introduced ahead of the festive season to capitalise on demand.
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Consumer behaviour: Buyers often anticipate tax cuts, discounts, or favourable financing offers tied to the festival – this creates a self-reinforcing surge.
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Competitive positioning: Strong performance in this window improves brand perception, and may affect future bookings and waiting-periods.
Concluding thoughts Diwali 2025 Car Sales
In summary, during the 2025 Diwali-festive period in India, major car makers reported hundreds of thousands of vehicle sales in a matter of weeks. For instance, Maruti achieved ~3.25 lakh retail units in the window; Tata crossed ~1 lakh deliveries; Hyundai recorded strong growth and tens of thousands of deliveries. The core message: this is a high-stakes, high-volume sales window for the Indian auto industry.
Last Updated On 23 October 2025.
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